Content Journeys user behavior can be reflected inside your company's Google Analytics (GA).
In order to integrate the Roojoom platform to a GA platform you will need to fill in your GA tracking id in the menu below.
The format of the tracking id is UA-XXXXXXXXX-X.
Account Settings -> Tracking -> Google Codes:
Google Analytics - page visit analysis
Once GA is integrated you be able to use it in the same manner you use it today. Each content journey appears as a page inside your GA. Each content journey step appears as a single page in GA.
For example, got to menu Behaviour -> Site Content -> All Pages
You will now be able to view each of the content journey steps analytics such as views and duration.
Google Analytics - event analysis
The Roojoom platform also sends GA behavioral events such as action button clicks, video views and how users read a multi page document such as a PDF.
In order to learn about the event list click here.